Skyline Health Partners
Logo Design
Branding Design
About the Client
Skyline Health Partners is a strategic healthcare organization and the parent company to WhiteCloud and other emerging health initiatives. Rooted in innovation, collaboration, and sustainability, Skyline exists to build, support, and scale healthcare programs that prioritize both patient care and long-term impact. As the guiding force behind its offshoot brands, Skyline leads with vision, structure, and a deep commitment to transformative care models.
The Challenge
With no existing visual identity, Skyline Health Partners needed a full brand from the ground up—one that could stand confidently as a corporate entity while still feeling connected to its more public-facing programs, like WhiteCloud. The brand needed to convey professionalism, structure, and innovation, while also remaining flexible enough to evolve with future growth. As the parent brand, it had to signal leadership, guidance, and unity across its ecosystem.
Our Solution
Drawing inspiration from the caduceus—a traditional symbol of guidance, balance, and healing—I designed a custom logo that subtly reflects this role. The mark evokes connection and forward motion, representing Skyline’s function as the central thread linking and supporting all affiliated healthcare initiatives. This concept of interconnected care is built into the structure of the brand, establishing Skyline as both a leader and a connector.
The brand identity includes a refined logo suite, color palette, and typography system that align with the modern tone of WhiteCloud while elevating the presence of the parent brand. The visuals are clean, confident, and versatile, giving Skyline a strong foundation to support its current work—and future expansion.