WhiteCloud
Logo Design
Branding Design
About the Client
WhiteCloud is a hybrid healthcare provider offering both onsite and telehealth services with a focus on stability, long-term partnerships, and continuity of care. Their mission centers on building innovative, financially sustainable healthcare programs that prioritize creativity, forward-thinking strategy, and patient-centered solutions.
The Challenge
WhiteCloud came to me seeking a full visual rebrand. Their existing identity no longer reflected the bold, future-oriented approach they had grown into. They needed a brand that could stand out in a traditionally rigid healthcare landscape—something modern and flexible that still felt trustworthy and rooted in medical professionalism.
Our Solution
With a background in both design and biology, I approached the project by merging medical clarity with a fresh, creative edge. The result was a bold, versatile brand identity that could adapt seamlessly across digital and print platforms. The logo system is clean and impactful, built to feel both innovative and grounded. We developed a full visual suite—including a striking color palette, modern typography, custom patterns, and a cohesive set of marketing materials for social media, email, and print.
This new identity positions WhiteCloud as a forward-thinking leader in healthcare, with visuals that reflect their commitment to innovation, partnership, and sustainability.